1.29.2011

A few nights ago I had an inspiring brainstorming session...

Tracy Choomack, a fellow artist and designer, aided in my quest for direction and purpose. Since beginning this project, I have had many contradictory thoughts on how to approach my process. Obviously it is important to fully explore cause and effect. But what is my next step after that? Given its visual nature, I assume that starting with imagery is the better option. However, one cannot underestimate the power of words. And since I will, at some capacity, be implementing the printing press, script could set a nice foundation for the visuals.

We were resuming our nightly ritual of conversation, dinner, and playing with Gonzo (my cat). Tracy, who was taking a break from her portfolio project, inquired about my progress on Cause and Effect. I answered with a positive smile, "Pretty well so far." I then explained that my project had hit a pretty big fork in the road. "What is your overall concept? And how do you see the exhibition?" Tracy asked. Wow, good questions. Had I even considered a concept, aside from the theme/title? There had been ideas of subject matter scrambling around my brain; please refer to my 1.27.11 post.

There is no mistaking the fact that I enjoy being an advocate. Although you will never find me marching down the street yelling at "somebody," with a large sign in hand - I suppose anything is possible - I do enjoy using my art as a voice. With this in mind, Tracy and I began bouncing thoughts around the room. It is important for my work to maintain a mild educational tone. In other words, I do not want my work to become pushy, or preachy. However, I do find certain current events/situations to be worthy of public attention. One topic in particular would be endangered and threatened animals. When Tracy asked for an example of how the animals would be incorporated, I immediately said the Grizzly bear.

Imagine for a moment that there were no more Grizzlies roaming the wilderness. Sure, hikers and ranchers would have one less worry. But what about the effects that would have on their former ecosystem. Every year Grizzlies eat an absurd amount of berries; in Glacier National Park they have been known to eat more than 80,000 huckleberries in one day! In a way, huckleberries have evolved to suit the need for its predator(s). If one Grizzly dies, that leaves 80,000 berries each day of the late summer, early fall season.

BAM, light bulb moment! What if I were to take an endangered/threatened animal, and create a reversible cause and effect chain. Starting with a Grizzly bear, I would indicate it's extinction with a "-1," followed by the effect on huckleberries with a "+ 80,000/day," and another effect could be salmon, indicated with a "+ 500/season." In order for the viewer to extend themselves beyond the facts, I want to attach them to my work using more personal material. Tracy suggested supplying my audience with a tangible object as they walk through the exhibit. Let's use a bottle of water.

- The audience would enter the gallery and immediately be handed a bottle of water.
- They would begin with the Grizzly broadside, and work their way down the chain.
- The links would eventually lead to the final broadside, illustrated with a bottle of water.
- Nearby I would have recycling bins available for each viewer to make their choice: either help save one Grizzly bear by recycling, or, choose to take the bottle and throw it away in a "trash" can.

In many ways, this exhibit reflects an inverse of cause and effect. Choosing to begin with a Grizzly starts the audience with a forecast, and ending with a moment in the present. Once the audience experiences the series of books, their reflection of the piece will require a progressive look into the future; a single decision you make now will create an effect on the future. 

1.27.2011

Getting started was a lot more eye-opening than expected!

I decided to start this project with an exercise:

- What is a cause?
- What is an effect?
- Create 10 cause and effect chains. Take note of how each relationship carries over into the next.

I stared at the barren page in my sketchbook for 10 minutes, and the only words staring back at me were "cause and effect." Honestly, I had never really considered what a cause actually implies. Obviously a cause can create an effect. Then again, how does a cause create an effect? I continued to stare. Clearly I only had one option, and hunger seemed like a good effect to start with; you have to start somewhere, right?

Here was my thought process:

- What causes hunger? Food being scarce.
- Well, why is food scarce? Crops suffered this year.
- When do crops suffer? When the weather is not cooperating.
- The weather depends on the atmosphere and jet streams.
- Chemical imbalances in the atmosphere cause the climate to change.
- What causes the imbalances? Over-use of products (transportation, aerosol, genetically modified _____, methane, etc.)
- Who uses the products? People are wanting more and more.
- What is causing the people's greed? Goods are easier to acquire.
- How do people acquire? With money.
- In order to earn money, people over-extend themselves with work.
- Etc.

Obviously, cause and effect is a LOT bigger than I could have anticipated. Now what? I decided to start a bit smaller with points of interest: hunger/food, global warming, water, endangered species, volcanic eruptions. Wow, these points are a little depressing to think about. Maybe I should think more along the lines of eye color, or silverware, or even baking cookies. Although these thoughts are beneficial,  maybe it's too early in my process to settle on just one.

What am I looking to give my audience? What is the take home message? Undoubtedly, my work will embody educational, inspirational, and motivational moments. It is also important for the overall experience to relate back to the viewer. For instance, I never really think about the Great Barrier Reef on a daily basis. However, I am certain that even the little decisions I make on the day to day directly effect it. My books are not meant to lecture. Rather, I want to empower my audience, and help them to understand that the decisions they make every day cause positive and negative effects somewhere in the world. That is a powerful concept for anyone to consider.

1.26.2011

Welcome Everyone!

Thank you for following my blog. These next few months are going to be filled with lots of ideas, questions, sketches, and hopefully your insights!

My ultimate goal for this project is to produce a series of artist's books that will captivate my audience using education, inspiration, and motivation. Once complete, my work will be displayed in a Milwaukee gallery, Summer 2011; the show will be my second exhibition as a storytelling paper artist.

What is a cause? How does a cause create an effect? Can one cause create a separate cause? As an essential guide for my research, these questions will establish the foundation of my books. Although cause and effect is the underlying theme, my subject matter will embrace a major current event and/or happening. I look forward to illustrating my new-found knowledge through means of animation, collage, paper-making, print, and time.

Now, without further adieu, let's get this adventure started!